Very few books have been written on Indian Business history but these series of books edited by Gurucharan Das make up for it. The book primarily deals with what factors have led to make the Marwaris extremely successful businessmen not only in India but also outside of India.
A good amount of information about where these Marwari businessmen came from, how they migrated across different parts of India and set up businesses is covered in the book. A lot of comparison between the family firms set up by Marwaris and the Jewish family firms (mainly into money lending) is presented, the manner in which these small firms scaled up from money lending to becoming leading Industrialists in pre and post-independence Era is explained in detail. Marwari is a generic term which refers to the business community who were predominantly from the Marwar region in Western Rajasthan, they were typically Agarwals or Jains. It is interesting to note that most of these Marwari firms were not only into money lending to the peasants but also the preferred business partner for the smaller kings and also the East India Company when the British came into India to set up their trading business in India.
Most of the Marwaris migrated towards the Eastern part of India and set up their trading firms in and around Calcutta, Assam and to an extent Bihar also, while some of them ventured towards Bombay but it was usually the Parsee and the Gujarathi businessmen who dominated the trading empires in Bombay.
Over the period of 19th century many of these family firms had graduated from just money lending, to private banks to becoming dealers for various multinational products from Europe and this set the stage for the MNCs to enter India post-Independence.
Over the period of 19th century many of these family firms had graduated from just money lending, to private banks to becoming dealers for various multinational products from Europe and this set the stage for the MNCs to enter India post-Independence.
The reader get a good overall picture of what fundamental traits the Marwaris have to make them so successful in the field of business. The most important of them being a good accounting method (Parta as it is called), ability to allocate capital in the most efficient and productive way and form a good network within their own community to help each other in times of distress. What initially started of just Opium and cotton textiles trading over the years has now seen Marwari firms into various industries be it old economy or the new age business. As the fundamentals of business management haven’t changed much the family firms have changed and adapted to the new paradigms of business.
Case in example is of the Birla group which has been extensively covered by the Author and also taken input from the book Business Maharajas by business historians Swati Piramal. The challenges faced in today’s complex business world be it about succession planning, corporate culture etc etc is something the new generation of Marwari firms have to deal with. The GD Birla group seems to have got their act together by appointing professionals to run the company but the family still monitors it on a regular basis and also involved in key decisions, something that other first generation non business group will have to learn from.
Case in example is of the Birla group which has been extensively covered by the Author and also taken input from the book Business Maharajas by business historians Swati Piramal. The challenges faced in today’s complex business world be it about succession planning, corporate culture etc etc is something the new generation of Marwari firms have to deal with. The GD Birla group seems to have got their act together by appointing professionals to run the company but the family still monitors it on a regular basis and also involved in key decisions, something that other first generation non business group will have to learn from.
A good book for anyone interested in knowing Indian Business history and the rise of Marwari businesses in particular.
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