Anyone even remotely connected with the semiconductor industry should read this definitive guide of how Intel Corp becomes the most important company of the digital age, silicon valley and its impact on humanity.
A combination of three unlikely technocrats who came together from Fair child Semiconductor and then founded Intel...the trinity of Bob Noyce know for his vision and jaw dropping risk taking ability, Gordon Moore , the soft spoken technological genius ( founder of the Moore's law ) and Andy Groove( author of Only the Paranoid Survive) the business Wizard with super human energy is stuff of legends.
The defining moments when Bob Noyce co-invented the Integrated circuit ( had be been alive in 2000 he would have got a noble prize for the same) , the creation of the revolutionary 8086 Intel microprocessor which powered millions of computers in the 80s and last the greatest hitech marketing campaign of the century which is Intel Inside for the pentium chip is beautifully detailed out.
As with most businesses complacency and fatigue seems to have crept in and Intel has been caught on the wrong foot with nothing really worthwhile to contribute in the mobile era and have lost the game to more nimble companies from Korea and the Valley itself.
Nevertheless great corporations dont die away easily and are known to comeback with even more greater products and intel with its technological prowess is capable of doing it .
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